1929 PACKARD CUSTOM 8 LIMOUSINE
Our Packard four-door seven-passenger limousine is a 640, custom eight, sixth series, .and although it was officially introduced in 1929, it was offered during the last half of 1928. There wee 9801 limousines produced, selling price $3,850.
The chassis was specifically designed to carry custom and semi-custom bodies and it has a long hood that conceals the 106 horsepower, nine-main bearing straight engine - 384.8 c.i.d., 22 gallon fuel tank, 104.5 wheelbase and weight is 4900 pounds. This was the first year that chrome-plating was used instead of nickel, and the first year for the dash-mounted temperature gauge. Amenities include a roll-up division window, an intercom system to speak with the chauffeur, and the customer had the option of choosing from 10 two-tone color combinations – one color on the top, a second color on the bottom.
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Packard was founded by two brothers who strongly believed that they could build a better automobile then the current models on display. They also had ideas on how to improve the designs of current automobiles. By 1899 the brothers were building and designing vehicles in their hometown of Warren, Ohio - the company was originally called The Ohio Automobile Company. They quickly began introducing various innovations in designs that included the modern steering wheel, and the first production 12-cylinder engine.
The Packards concentrated on more upscale cars that started at $2,600, while Henry Ford was producing vehicles that sold for $440. Their automobile developed a following and reputation not only in the United States, but also abroad. Packard built vehicles that were consistently considered the elite in luxury automobiles. The company was commonly referred to as being one of the three ‘P’s’ of American Motor Royalty, along with Pierce-Arrow of Buffalo, NY and Peerless of Cleveland, Ohio, On October 2, 1902, the Ohio Automobile Company became Packard Motor Car Company, and the automobile operation soon moved to Detroit. Production was quickly placed ahead of General Motors Cadillac automobiles.
By 1925, Packard was considered the indisputable leader in the field of prestige automobiles. The exclusive Senior Eights were the Packard models that signified a prestige that went back to 1923. It was these models that were so successful through 1929 that the profit that they generated was almost enough to weather the Great Depression.