1927 CHEVROLET IMPERIAL LANDAU SEDAN

Chevrolet Motor Company was started in 1911 to compete with the Ford Model T. For the model year 1927, Chevrolet outsold Ford for the first time – Ford had shut down for part of the year to retool for the new Model A.

In 1927 Chevrolet introduced the AA Capitol Series including our four-door, five-passenger Imperial Landau Sedan. Chevys of that year had an 103-inch wheelbase with a semi-floating axle, a 171-cubic-inch valve-in-head engine with overhead poppet valves, the four-cylinder motor produced 26 HP at 2,000 rpm.

The Imperial Landaus rode on semi-elliptical leaf springs with high clearance for the rough, muddy roads, and their wheel track was 56 inches so as to match the horse-drawn buggy grooves. Weight was 2185 pounds, and the Imperial Landau sold for $745.00.

Production figures for 1927 list the two-passenger coupe at 124,101, the five-passenger coupe 239,566 and the Imperial Landau only 42, 410.

A 1927 advertisement has the Chevrolet insignia at the top, and “For Economical Transportation” just below it, with an illustration of the Imperial Landau, and…...

A MASTERPIECE OF STYLE AND ORIGINALITY

The new Chevrolet Imperial Landau offers style and originality that you would associate with the costliest custom cars. Its marvelously beautiful Fisher body is especially designed. The finish is a rich black Duco, with embellishments of Chasseur red, Mousse-gray top and rear quarter harmonize perfectly with the color scheme. Go to the nearest Chevrolet dealer and see this aristocrat of all Chevrolets. You will be delighted to learn that a car with such beauty of line and elegance of appointment can be purchased at so low a price.

CHEVROLET MOTOR CO., DETROIT, MICH.

Division of General Motors Corporation

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